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Sun Bum // Save our Reefs, Stop Sunburn, Trust the Bum

Words by Secret Spot on 21/02/2020 09:56:16


It’s Simple…

  • We care about the planet.
  • We care about the animals.
  • We care about our family.

So, of course we don’t use any ingredients that could hurt any of them.

With a statement like above, you could be excused for thinking this company hailing from Encinitas,California is just another new startup claiming to save the world with their products - So what’s different is the whole perspective of fun, doing things right, both by people and the environment.

We first became aware of Sunbum on a boat trip to the Maldives in September 2017. A really laid back American dude that had the style of Rob Machado and the look of Brad Pitt lent us some of the facestick after we stayed out longer than expected surfing a perfect, uncrowded reef in the Northern Atolls. It was just too good to get out the water and we ended surfing till the sun set over pretty perfect 4ft tropical lefthanders.

As surfers, parents and beach users what really struck a chord with us that a lot of the products we had previously used were not classed as reef friendly and potentially harmed the very playgrounds that has provided us with so much fun over the years. Not so, Sunbum. Their approach has to make a range of suncare products that are Oxybenzone Free & Octinoxate Free, which is basically the bad stuff that harms reefs and marine animals. SAVE OUR REEFS and stop sunburn…

Once back in the UK, we set about trying to source Sunbum but there was no one selling in the UK other than via Amazon, personally we would rather lose a digit on each hand than spend any money with those tax evading brand destroyers, rant over. Fast forward to Spring 2020 and we already have some super limited stock available online – we are also super stoked to be awaiting our first big shipment from Trust the Bum landing March 2020 – check out the video below to learn more about the Sun Bum vibe - or click here to buy it for yourself!  We love it and we hope you do too!