Over 70,000 people in the UK are diagnosed with skin cancer each year - that's without worrying about walking round with red peeling skin or what you're going to look like in 20 years time. With the reflection from the water you're almost doubling your exposure, plenty enough to burn outside the height of summer or on cloudy days so when in the surf or on the piste make sure you got the surfers sunscreen on that isn't gonna drip in your eyes just as the set of the day unfolds....Happy sun filled days!