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We used to skate the banks outside Fenchurch St station in East London back
in the days when the plans for this new brand were being hatched so the
name meant a celebration of our roots. The 6 arms on our logo represents
what we believe was lacking in our market and... |
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...what
we hoped to offer our customers – original design with high quality
fabrics and finishing, superior cut and shape, exciting and interesting
graphics, reasonable pricing so everyone can afford something from the
range, exclusive distribution by supplying to limited retail outlets and
finally a relationship with our customer who is the same age as us, shares
the same interests and background. We wanted to be a brand with a personality.
Fenchurch
launched in 2001. We started selling to our favourite skate shops across
the UK who believed in what we were doing and liked our clothes. Our
skate team soon expanded to include bmxers, DJs, muscians, photographers,
artists and other key figures we respected for their skills and what
they were bringing to our subculture.
We were
soon approached by new magazines and influential stores across the UK
who wanted to showcase our small, simple ranges. This coupled with our
initial instore popularity has given us the ability to grow the brand
to produce bigger, better ranges, step-up our marketing and launch our
first girls range for spring/summer 2004.
PHIL PENWARDEN
Founder
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