The Reef story started 25 years ago when two brothers from Argentina Fernando and Santiago Aguerre acted on an idea to produce high quality, comfortable yet stylish sandals. Inspired by their love of the California lifestyle and surfing culture, the brothers moved to California in the early 80's and found Reef sandals.
25 years on the company is leading surf sandal brands in the world making footwear for men, women and kids. Reef has evolved from its beginnings as a humble sandal into a complete and rounded surf brand including a men's apparel range, followed by the launch of girl's swim and apparel. Reef recently launched Reef Redemption; a program intended give greater focus on our effect on the Environment. Reef Redemption are products that use green technology, which is synonymous with the surfing communities efforts to work towards a more environmentally friendly environment.