Many footwear brands have tried to become something they are not, and failed miserably. Some brands have just not tried hard enough to become loved by millions. Then there is Etnies, a through and through skate brand with only one thing in mind: making good solid shoes. Their inception in 1986 made them the first skater owned and operated global footwear brand with only the mightly Vans as their competition, but people warmed to them, they wanted something more than a plimsol, they wanted protection, they wanted un bruised feet! and Etnies were there making some of the first highly technical skateboarding trainers and being praised because of it.
Their history is long, but what they do now is just as impressive. Today we are seeing a full. no holds barred range of fine footwear which is just as celebrated as it was in the 90's. Today's range have them hopping from nostalgic throwback pumps like the Lo-Cut II to the ever popular and ECO friendly Jameson 2. They haven't forgotten their skateboarding roots though, the Fader has all the protection and grip you need. Don't forget, all new 2012 Etnies come with free UK shipping.